The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
BBDO / New York
Client
Title
Category
Award
Points
Cube Film Installation
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
HBO Imagine Integrated Campaign
Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
HBO Imagine Integrated Campaign
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
HBO Audio Mural Installations
Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
www.hboimagine.com
Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
uArt
Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Marshmallow
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Balloon
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Unreal Print Campaign
Client: Armstrong/Laminate Flooring Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Smart Car Poster Campaign
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
Game
Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Points: 5.0
www.starbucksloveproject.com
Client: Starbucks & (RED)™ Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Embedded Cube
Client: HBO Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
Bloody Tissue Poster Co-Op
Client: Procter & Gamble/Gillette Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
Balloon
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
M&M's Global Brand Book
Client: Mars Snack Food US/M&M's Category: Publication Design / Book, Magazine, Newspaper
Points: 5.0
Egg
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
Port Authority Stream of Consciousness Installation
Client: Starbucks Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 5.0
Smart Car Poster Campaign
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 5.0
www.starbucksloveproject.com
Client: Starbucks & (RED)™ Category: Online Films And Video / Event or Live Webcast - Single
Points: 5.0
The Affair
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Starbucks Love Project Integrated Campaign
Client: Starbucks & (RED)™ Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Baby Strollers
Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
Starbucks Love Project Integrated Campaign
Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
Points: 5.0
Baby Strollers
Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
HBO Imagine Integrated Campaign
Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Body Grooming Integrated Campaign
Client: Procter & Gamble/Gillette Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Plugs
Category:
Outdoor Design / Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Procter & Gamble/Gillette
Title:
uArt
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Chrysler/Smart Car
Title:
Marshmallow
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Armstrong/Laminate Flooring
Title:
Unreal Print Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Luck
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Mars Snack Food US/Snickers
Title:
Game
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Economist
Title:
Mechanical Bulls
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Health Club Poster
Category:
Outdoor Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Embedded Cube
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Economist
Title:
Mechanical Bulls
Category:
Outdoor Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Teddy Bear Chase
Category:
Branded Content / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/Gillette
Title:
Bloody Tissue Poster Co-Op
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Mars Snack Food US/M&M's
Title:
M&M's Global Brand Book
Category:
Publication Design / Book, Magazine, Newspaper
Award:
2010 Design Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Egg
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Starbucks
Title:
Port Authority Stream of Consciousness Installation
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
The Affair
Category:
Non-Broadcast / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
The Big One
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Teddy Bear Chase
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
Love Project Music Video
Category:
Broadcast Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
The Affair
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2010 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Teddy Bear Chase
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Art Heist
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
The Economist
Title:
Plugs
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Procter & Gamble/Gillette
Title:
Body Grooming Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
